{"id":174,"date":"2008-03-19T09:24:39","date_gmt":"2008-03-19T13:24:39","guid":{"rendered":"http:\/\/pedshed.net\/?p=174"},"modified":"2024-05-23T15:05:50","modified_gmt":"2024-05-23T19:05:50","slug":"a-typology-of-signage","status":"publish","type":"post","link":"https:\/\/pedshed.net\/?p=174","title":{"rendered":"A Typology of Signage"},"content":{"rendered":"

This wonderful drawing is from the Downtown Precise Plan<\/a><\/em> of Redwood City, California. It show 21 signage types that are commonly encountered in pedestrian-oriented, mixed-use frontages, streets and districts.<\/p>\n

The drawings are by Dan Zack, project manager of the city’s community development department. The layout is by Freedman Tung & Bottomley<\/a>, lead urban design consultant for the Precise Plan<\/em>.<\/p>\n

precise_plan_thumb.gif<\/a><\/p>\n

In the extended entry, a key to this drawing with short definitions of each sign type from the Downtown Precise Plan<\/em>.<\/p>\n

<\/p>\n

Key to the “Summary of Sign Types”<\/strong><\/p>\n

1) Grand Projecting Sign<\/strong><\/p>\n

Grand Projecting Signs are tall, large, vertically oriented signs which project from
\nthe building perpendicular to the facade and which are structurally integrated
\ninto the building.<\/p>\n

2) Marquee Sign<\/strong><\/p>\n

Marquee Signs are large, canopy-like structures mounted over the entrance to a
\ntheater.<\/p>\n

3) Grand Wall Sign<\/strong><\/p>\n

Grand Wall Signs are large signs located on, and parallel to, large unfenestrated
\nbuilding wall areas.<\/p>\n

4) Wall Sign<\/strong><\/p>\n

Wall Signs are signs which are located on, and parallel to, a building wall.<\/p>\n

5) Blade Sign<\/strong><\/p>\n

Blade Signs are signs which are oriented perpendicularly to the building facade
\nand which are suspended under a bracket, armature, or other mounting device.<\/p>\n

6) Projecting Sign<\/strong><\/p>\n

Projecting Signs are cantilevered signs which are structurally affixed to the
\nbuilding and oriented perpendicularly to the building facade.<\/p>\n

7) Awning Face Sign<\/strong><\/p>\n

Awning Face Signs are signs applied to the primary face of an awning, including
\nsloped awning faces and vertical “box” awning faces.<\/p>\n

8) Awning Valance Sign<\/strong><\/p>\n

Awning Valance Signs are signs applied to the awning valence.<\/p>\n

9) Awning Side Sign<\/strong><\/p>\n

Awning Side Signs are signs applied to the side panel of an awning.<\/p>\n

10) Above Awning Sign<\/strong><\/p>\n

Above Awning Signs are signs which are mounted partially or entirely above the
\nupper edge of a valance of an awning and oriented parallel to the building wall
\nsurface.<\/p>\n

11) Under Awning Sign<\/strong><\/p>\n

Under Awning Signs are signs which are suspended under an awning, perpendicular to the building facade.<\/p>\n

12) Canopy Fascia Sign<\/strong><\/p>\n

Canopy Fascia Signs are signs which are mounted to the front or side fascia of a
\ncanopy and contained completely within that fascia.<\/p>\n

13) Above Canopy Sign<\/strong><\/p>\n

Above Canopy Signs are signs which are mounted partially or entirely above the
\nfront fascia of a canopy and oriented parallel to the building wall surface.<\/p>\n

14) Under Canopy Sign<\/strong><\/p>\n

Under Canopy Signs are signs which are suspended under a canopy, perpendicular
\nto the building facade.<\/p>\n

15) Recessed Entry Sign<\/strong><\/p>\n

Recessed Entry Signs are signs which are oriented parallel to the building facade
\nand which are suspended over a recessed entry.<\/p>\n

16) Window Sign<\/strong><\/p>\n

Window Signs are signs which are applied directly to a window or mounted or
\nsuspended directly behind a window.<\/p>\n

17) Building Identification Canopy Fascia Sign<\/strong><\/p>\n

Building Identification Canopy Fascia Signs are signs which are mounted to
\nthe front or side fascia of a canopy, contained completely within that fascia and
\noriented parallel to the building wall surface and which announce the name of
\na building.<\/p>\n

18) Building Identification Wall Sign<\/strong><\/p>\n

Building Identification Wall Signs are signs located on, and parallel to a building
\nwall which announce the name of a building.<\/p>\n

19) Building Identification Window Sign<\/strong><\/p>\n

Building Identification Window Signs are signs applied directly to a window or
\nmounted or suspended directly behind a window.<\/p>\n

20) Temporary Window Sign<\/strong><\/p>\n

Temporary Window Signs are signs which are applied directly to a window or
\nmounted or suspended directly behind a window and are designed, constructed
\nand intended for display on private property for a period of not more than ninety
\n(90) consecutive days per year. Examples include “grand opening,” “special sale,” and seasonal signage.<\/p>\n

21) Temporary Wall Sign<\/strong><\/p>\n

Temporary Wall Signs which are located on, and parallel to, a building wall and
\nare designed, constructed, and intended for display on private property for a
\nperiod of not more than ninety (90) consecutive days per year. Examples include “grand opening,” “special sale,” and seasonal temporary banner signage.<\/p>\n

Resources<\/strong><\/p>\n

“Section 2.6.2. Sign Type Standards & Guidelines,” from pages 92-101 of Book II: Development Regulations<\/a> of the Redwood City Downtown Precise Plan<\/a>. May 2007.<\/p>\n

Redwood City’s signage typology is a good complement to the D.C. Office of Planning booklet, Thrive: A Guide to Storefront Design in the District of Columbia<\/em> (2002), by Derrick Lanardo Woody. See the blog post The Anatomy of DC Storefronts<\/a> for more details.<\/p>\n","protected":false},"excerpt":{"rendered":"

This wonderful drawing is from the Downtown Precise Plan of Redwood City, California. It show 21 signage types that are commonly encountered in pedestrian-oriented, mixed-use frontages, streets and districts. The drawings are by Dan Zack, project manager of the city’s community development department. The layout is by Freedman Tung & Bottomley, lead urban design consultant […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-frontages"],"_links":{"self":[{"href":"https:\/\/pedshed.net\/index.php?rest_route=\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pedshed.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pedshed.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pedshed.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pedshed.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174"}],"version-history":[{"count":4,"href":"https:\/\/pedshed.net\/index.php?rest_route=\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":1367,"href":"https:\/\/pedshed.net\/index.php?rest_route=\/wp\/v2\/posts\/174\/revisions\/1367"}],"wp:attachment":[{"href":"https:\/\/pedshed.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pedshed.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pedshed.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}